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Nano EV: Tata Motors’ Effort to Increase the Selection of Inexpensive Electric Vehicles

tata nano ev 2024

Tata Motors’ intentional conversion of its internal combustion engine (ICE) models into electric vehicles (EVs) has allowed it to dominate the Indian EV market. Tata has a big advantage in the market thanks to this strategy. After the Tiago EV was introduced, it became the most affordable EV in India. Now, Tata is getting ready to release another EV that will cost less than Rs 10 lakhs. The Nano EV is the model that is expected. We examine the upcoming Tata Nano EV in this post.

The electric Tata Nano

Ratan Tata first imagined the Nano as a ground-breaking vehicle for the Indian market, distinguished by its reasonable price and usefulness. However, because people thought of it as the “cheapest car,” it was never very popular. Tata Motors now appears ready to bring the Nano back as an EV, which, with smart marketing, might make it a huge hit.

Prior Iterations of the Nano EV

TATA Nano EV For a number of years, there has been interest in the Nano EV. Aiming at fleet operators, Jayem Automotive, a partner of Tata Motors, unveiled an electric Nano variant in 2017 under the Jayem Neo brand. 203 kilometers of range on a single charge was promised by this project, however it was never completed.

Tata’s Goals for EVs

TATA Nano EV The goal of Tata Motors’ rapid EV portfolio expansion is to introduce ten new EVs in the next five years. The Nexon EV, Tigor EV, X-Press T, and Tiago EV are the four EVs that the business has released thus far. Tata has also introduced the Avinya and Curve ideas, highlighting its forward-thinking vision for electric vehicles. Anticipated to be a part of this ambitious portfolio, the Nano EV could end up being the most reasonably priced EV in India, priced lower than the Tiago EV.

Market Rivalry

The MG AIR EV, another soon-to-be-released vehicle, may present a challenge to the Nano EV. Tata hopes to draw in a wide range of customers by providing an economical and useful electric vehicle (EV), including those who might have passed up the Nano because of its reputation as the “cheapest car.”

With the help of models like the Tiago EV and the Tata Nexon EV, among others, Tata Motors is the market leader in India for four-wheelers. At Rs 7.99 lakh, the Tata Tiago EV was one of the least expensive EVs when it was first introduced in India. There are currently rumors that the corporation is developing a second inexpensive EV.
The Electric is anticipated to be the aforementioned EV. Indian consumers were enthralled with the Tata Nano due to its small size and reasonably priced Rs 1 lakh. However, it was later terminated.

Even after being phased out for many years, the Nano automobile is still a popular choice among consumers. It appears now that Tata may bring the Nano back as an electric vehicle.
Although the Nano EV’s feature list is still under development, it is anticipated to include a touchscreen infotainment system, controls positioned on the steering wheel, four power windows, a semi-digital driver’s display, and manual air conditioning.
The Nano EV should have two front airbags, ABS with EBD, rear parking sensors, and maybe a rear parking camera as standard safety equipment.
Rumor has it that the Nano EV will cost between Rs 6 lakh and Rs 9 lakh. An expected 200 kilometers will be its range.
Ratan Tata is the current owner of a modified Tata Nano EV that was created by the Pune-based business Electra EV. On the other hand, details on its performance and range are currently unknown.
The electric Nano was revealed in 2017 under the Jayem Neo brand by Tata Motors’ partner Jayem Automotive. Fleet operators were to be the target market for these vehicles. But this was never the case. This Nano electric was supposed to have a 203 km range on a single charge, if it were developed.